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Shop by Coat Type
Curly Coat
Weekly Velvet Coat Routine
Dry coats, dull fur, weekly grooming, conditioning care, luxury spa routines
Hero Ingredients for Curly Coats
• Aloe Vera Juice — lightweight hydration
• Meadowfoam Seed Oil — softness & curl definition
• Hydrolysed Silk Protein — shine & detangling
• Cupuaçu Butter — deep moisture support
• Rose Hydrosol — soothing botanical hydration
Curly Coat Grooming Ritual
- Thoroughly wet the coat with lukewarm water.
- Massage Velvet Doggie Coat Cleanse gently through the coat and rinse thoroughly.
- Apply Velvet Botanical Doggie Coat Conditioner through the coat, focusing on mid-lengths and ends. Leave for several minutes before rinsing.
- Towel dry gently and brush through the coat while slightly damp.
- Apply a small amount of Luxury Doggie Oil to dry areas or coat ends for added softness and curl definition.
- Finish with Doggie Deodorant Mist to refresh and lightly condition the coat between washes.
Short Coat
Short coated dogs benefit from lightweight hydration, gentle cleansing and regular skin support to maintain shine, softness and overall coat health without weighing the fur down.
Everyday Fresh Routine
Best for daily freshness, shine support, odour control and lightweight conditioning between washes.
Hero Ingredients for Short Coats
• Aloe Vera Juice — lightweight hydration
• Jojoba Oil — balanced moisture support
• Rose Hydrosol — soothing botanical hydration
• Hydrolysed Silk Protein — softness & shine
• Panthenol — coat strength & conditioning
Short Coat Grooming Ritual
- Thoroughly wet the coat with lukewarm water
- Massage Velvet Doggie Coat Cleanse gently through the coat and rinse thoroughly
- Apply a lightweight layer of Velvet Botanical Conditioner and rinse after several minutes
- Towel dry gently and brush using a soft grooming brush or mitt
- Apply a small amount of Luxury Doggie Oil to dry areas for lightweight shine support
- Finish with Doggie Deodorant to refresh and lightly condition the coat between washes
Long Coat
Long coated dogs benefit from regular brushing, hydration and conditioning support to help prevent tangles, reduce breakage and maintain a soft, healthy coat. Consistent grooming helps keep long fur manageable, shiny and comfortable while supporting overall skin and coat health.
Luxury Spa Day Routine
Designed to deeply nourish and condition longer coats while helping to reduce knots, tangles and dryness. This routine supports softness, shine and manageability for a beautifully maintained coat.
Hero Ingredients for Long Coats
• Hydrolysed Silk Protein — supports softness and shine
• Meadowfoam Seed Oil — helps smooth and condition long fur
• Rose Hydrosol — lightweight hydration
• Cupuaçu Butter — deep moisture support
• Panthenol — coat strength and conditioning
• Avocado Oil — nourishment and softness
Long Coat Grooming Ritual
- Thoroughly brush the coat before bathing to remove loose fur and tangles.
- Bathe with Velvet Doggie Coat Cleanse and rinse thoroughly.
- Apply Velvet Botanical Coat Conditioner from mid-lengths to ends and leave for several minutes before rinsing.
- Apply Velvet Coat Renewal Mask weekly for intensive hydration and coat nourishment.
- Towel dry gently and brush through the coat while damp.
- Apply a few drops of Luxury Doggie Oil to the coat ends for softness and shine.
- Finish with Doggie Deodorant Mist between washes to keep the coat fresh and conditioned.
Double Coat
Double coated dogs have a soft insulating undercoat and a protective outer coat. Regular brushing, gentle cleansing and coat-conditioning support can help manage seasonal shedding, maintain skin health and keep the coat soft, clean and comfortable year-round.
Shedding Season Routine
Best for seasonal shedding, undercoat maintenance, reducing loose fur and supporting a healthy, balanced coat year-round.
Hero Ingredients for Double Coats
- Hydrolysed Oat Protein — supports skin comfort
- Aloe Vera Juice — lightweight hydration
- Rose Hydrosol — soothing botanical care
- Meadowfoam Seed Oil — softness without heaviness
- Panthenol — coat strength and shine
- Allantoin — helps calm dry skin
Double Coat Grooming Ritual
- Thoroughly brush the coat to remove loose undercoat.
- Bathe using Velvet Doggie Coat Cleanse.
- Follow with Velvet Botanical Coat Conditioner.
- Towel dry and brush again while drying.
- Apply a small amount of Luxury Doggie Oil to dry areas.
- Use Doggie Deodorant between washes to refresh the coat.
Sensitive Skin
Sensitive coated dogs require calming, fragrance-conscious grooming support to help soothe irritation, support the skin barrier and maintain a soft, healthy coat without harsh ingredients.
Sensitive Skin Routine
Best for irritated skin, dryness, redness, delicate coats and gentle weekly grooming support.
Hero Ingredients for Sensitive Coats
• Colloidal Oatmeal — soothing skin support
• Aloe Vera Juice — calming lightweight hydration
• Calendula Extract — gentle skin comfort
• Licorice Root Extract — irritation support
• Rose Hydrosol — soothing botanical hydration
Sensitive Coat Grooming Ritual
- Thoroughly wet the coat using lukewarm water
- Massage DermaCalm Coat Cleanse gently through the coat and rinse thoroughly
- Apply Velvet Botanical Conditioner through mid-lengths and dry areas for added softness
- Allow conditioner to sit for several minutes before rinsing
- Towel dry gently and avoid excessive brushing on irritated areas
- Finish with Itchy Skin Rescue Spray to soothe and refresh the skin between washes